Description of the concept

Karsa is designed to make it easy to apply pricing strategies,both automatic and manual, while defining lower and upper price limits.

Strategies can be automatically applied to products using rule flow and thus almost full automation of pricing can be achieved. Using powerful analyses, product segments and their pricing behaviour are first analysed and a pricing strategy is applied according to the results. The impact of the change is then evaluated and can be analyzed, profit, turnover, margin, net profit, profit weighting and up to 300+ other metrics.

Before and after deployment of Karsa repricing

Before Karsa

  • The prices follow the competition

    It is set to follow the competitors' prices. The strategy does not focus on increasing the profit of the store, but just blindly follows the competition and believes that it will bring success. Even if the profit goes up and the competition gets cheaper, it will get cheaper too.

  • Decision-making by "feeling" rules

    Decisions are made on the basis of feelings and impressions, not on the basis of analytical data because it is not available. Store XY is below our price, we have to go lower too, even though our profit on the product is increasing?

  • We do not evaluate net profit

    It focuses only on turnover, profit and margin. It no longer focuses on the net profit, which is the most important and determines the resulting real profitability of the store.

  • Products without competitor prices are not repriced

    Rules are set to react to competitors' prices, but how do we price products that are 60-80% in the e-shop and don't have a competitor's price? Most often by static price or by price levels.

After deploying Karsa

  • Strategies evaluate profit in time

    The strategy reflects competitor and benchmark pricing, but also evaluates the profit performance of the products. The price of competitors may be falling and the price of our product may be rising. What matters is our success, not the price of our competitors and when they succeed.

  • Extensive analysis for the correct decisions

    With analytical data from Karsa, you will already have the data for your decision. Over 300+ metrics are available for product analysis. Different time periods, custom calculated columns like in Excel, impact of changes on group profit weighting, success rate of coupon actions.

  • Net profit is the most important

    Find out which products actually make you money. Analyze the profit of entire orders, free shipping, coupons, packaging, PPC costs.

  • Unpaired majority that has a significant impact on profit

    Products are priced according to individual profit performance and the starting price is determined by deriving it from other products. This "silent" group of products is often decisive for whether a business is profitably growing or stagnating.

Strategy, analysis, automation

Product managers apply individual pricing strategies according to analyses and business needs. The impact on the final value, profit, net profit, number of new customers can then be evaluated.

Pricing rules can then be used to automate pricing. Example, sell out of stock if a product has more than X% stock and will not sell out until Y% days later.

And other great features

Analysis of data from different sources

Evaluate data in one place from different sources, GA4, Google adwords, Heureka, customer's internal system

Min. margin, min. price, recommended price

Set the required limits for the final price, minimum margin, minimum price, deviation from the recommended end price

Export prices to GMC, Heureka

Speed of price transfer where traffic is generated is essential, content API for GMC, instantly generated feed

Google PLA campaign application

According to almost any statistical data, the required PLA campaign can be automatically applied to products to improve their performance

Easy integration via API

Easy integration with 3 XML files via available API.

Repricing several times a day

We optimize prices incrementally throughout the day. It is also possible to set the frequency of re-pricing of individual products

Try Karsa and take your pricing to the next level!

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Easily connect systems via API

Karsa has been involved for a long time in: competitor price tracking, price monitoring, dynamic pricing of eshops in more than 10 EU countries. Our view on pricing is complex with the aim of increasing the net profit of the shop. The service is suitable for small shops with 30th order per day as well as for big brands with billions of turnover.

Product support pro zákazníky

+420 776 349 958

support@karsa.eu

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